So I had gone shopping for some groceries and picked up some of the cheap sodas my kids like to drink. Upon placing them in my fridge I noticed that I had two versions of the knock-off brands:
Now I began to wonder. Are these guys like mortal enemies of each other? I mean both of them know they are not the real thing, but do they resent the other one because they are intruding into the other's territory? Would they fight to be able to claim themselves as the best fake? If they do then things could get ugly. Surely no one wants a repeat of the Mountain Lightning/Country Mist turf wars and massacres of '03...
And if the soda world was like that of Game of Thrones who would be next in line if Dr. Pepper was to pass away suddenly? Of course they could always come out as the illegitimate son of Dr. Pepper and some tawdry wench (I'm looking at you Ginger Ale), but how would you prove the bloodlines? As I see it, you can only go by two things: their chosen names and can appearance.
Obviously both have co-opted the "Dr." title, whether it was passed down genetically or as an honorary degree that was awarded by some esteemed institution. So that's a wash. Dr Thunder goes for an impactful name and thoughts of power while announcing its presence with authority. Maybe it's a little too over the top. Dr. Chek simply acknowledges who it is without being in your face about it. He even uses lower case letters and proper punctuation (Thunder leaves out the "." in Dr). Chek is the likable one here with probably the support of the people. Thunder comes off as a military leader.
As far as the cans go, Chek has some work to do. It's eerily similar to Coke in color and you have to double check to make sure what you are getting isn't plain cola. It's like it's trying to distance himself from Pepper. Thunder on the other hand goes all in and doesn't separate himself at all. He wants you to know he's a Pepper substitute with no pretense at being anything else. You know what you're going to get here.
So who wins? If it was a democracy Chek would win the popular vote and head to the throne. But since it's not, I'm going to have to go with Thunder. It's all about the power. So if I was Chek I would watch my back and sleep with one eye open.
No comments:
Post a Comment